Launching a rebrand with an immersive digital experience
Exell Film became EXF.STUDIO in a rebrand that solidified their offer as the ‘cheat code’ for modern film and photo. We crafted the new identity and built an immersive digital experience as the key touchpoint to experience the brand.
SHOW, DON’T TELL
Rather than simply telling people that EXF is different from other production studios, we wanted them to feel it. Instead of relying on conventional site structures and predictable user flows, the website invites users to explore, uncover, and immerse themselves in the world of EXF.
Human touch
Relationships are what makes EXF what it is. To bring this through we created a suite of hand drawn EXF logos. The result is a suite that ranges from crafted to chaos, instantly recognisable in signature black or white.
CODE AT THE CORE
The bespoke EXF ASCII system is woven throughout the site - shaping both its visual language and interactions.
It tracks reels, scrambles time zones, and is peppered between the work universe where users can freely bounce between projects [or switch to grid view]. It also forms the site’s 3D iconography, including the pigeon that flys away on the contact page.
