Turning up the volume for the next generation of artists. And for young people in need.
Raise the Roof is a music-led movement raising awareness and funds. A partnership with Centrepoint, the UK’s leading charity for youth homelessness.
Live-gig energy And social gravitas.
The brief: to create a brand that combines emergent music events with Centrepoint’s mission to end youth homelessness.
The approach: to create a design native to the places people discover music now. Rooted in a tradition of activism. A sense of immediacy and belonging, whether seen online or in real life.
The inspiration: grassroots music culture – zines, screen-printed posters, flyers. Reimagined for the digital age.
The result: a clean, brand language that’s at home on a gig poster, on Instagram and on a wristband.
The system is intentionally simple. Versatile and recognisable across multiple platforms. A kit of parts that stretches across social media, digital channels and ticketing websites and out of home.
For young people in need.
Raise the Roof is a platform for the UK and Ireland’s up-and-coming artists. Every ticket sold supports young people facing homelessness. Providing shelter, support and opportunities.
A design for joy.
And solidarity.
The hand-raise icon is a graphic nod to gig-goers and the act of reaching out. A conscious design that people can rally around. Instantly identifiable and galvanising on merch and wristbands.
Embedded in the negative space is the shape of a house. Tying the visual back to the core mission of providing safe shelter.
The colour palette is bright and optimistic. It strikes a tone between celebration and confrontation. It gives a purposeful energy.
For future action.
The identity is visual shorthand for something more enduring. A recognisable mark that stands for something bigger than a music event. Creating future impact for the battle against youth homelessness.
